Italiana.
Little flirty Italian line of smoked sausages.
Design, naming and fine branding with a plenty of innocent tricks and jewelry handmade elements.
Discovered
Many delicacy producers exploits the Italian origin of their recipes, using Latin names.
Found
Any Latin name for such a product in Russia needs transcription and translation directly on packaging.
Done
We named it simple “Italiana” and added few small flirty descriptions for each taste.
Ask questions.
They matter more than answers.
With every project, the studio undergoes a complicated course from sketches to the consumer, while every design evolves and eliminates the excess. The best design is born through the synergy of ideas. It relies on the experience of both the client and the designer.
